Copywriting
4 Essential Components Of Great Marketing Comm’s
Edited: 02/09/202
Marketing communications should be simple right? People have a need and you communicate how your product (or service) fulfills that need. Well yes and no. While this idea should be at the center of your message, it’s important to factor in additional considerations, in order to maximise your message’s appeal.
Project Management
How To Manage Projects and People
Edited: 12/06/2020
The world of marketing is subjective in its nature, what is valued by one may be disliked by another. How do you launch that effective campaign when dealing with a range of stakeholder’s, inputs and opinions?
Trends
Current IMC Practices & The Rise Of Consumer Empowerment
Edited: 05/09/2020
Have current IMC practices been able to manage the increasing power of the consumer, or is there a growing blind spot which marketers need to address?